We design, speak, and consult to inspire health. Let's work together.

Grant
Grant Harrison

What Do We Do?

We identify business opportunities and design practical and elegant solutions that positively impact health and happiness. Sometimes we identify the opportunity and find the right partners to execute it and sometimes we build it ourselves. Other times, we help guide clients so their product or service is simple, elegant, and wrapped up with a business strategy that leverages their core competencies.

What Have We Done?

Jay
Jay Parkinson, MD, MPH

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  • http://nanooksvinyl.blogspot.com/ nanooksvinyl

    i was just thinking about this yesterday..
    http://nanooksvinyl.blogspot.com/2010/03/what-p…

  • http://fromatcgtobioeconomy20.blogspot.com/ Rodrigo Martinez

    I like the simplicity of the 'unconventional marketing' diagram, but I don't actually believe that it is that 'unconventional' any more. Many more consulting firms, marketing teams, et. al, are making design, development and marketing decisions in this manner. Actually when people talk about ''short cycles,' 'prototyping,' 'adaptive strategy,' etc….. they are all talking about the same:

    1. observe and identify a few learnings/insights
    2. make a conscious decision about what to do and what NOT to do (this is all that strategy is)
    3. try it out
    4. measure its impact
    5. observe again
    6. make another decision…
    and on and on

    I agree that this approach is increasingly solving interesting challenges in healthcare, but guess what, this approach is actually solving interesting challenges every else as well: retail, apparel, food and beverages, even industrial goods…

  • http://blog.jayparkinsonmd.com/ Jay Parkinson, MD

    I totally agree Rodrigo. This is surely nothing new. It's sometimes new for health-related issues though. But most importantly, it's the rapid iterations with data to back up the findings that's most important. Thanks!