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Tag: corporate culture
Does every company need a Steve Jobs?
Steve Jobs is one of the rare CEOs who is very focused on product desirability. In battles with the business and technology goals, desirability will almost always win out. So his role isn’t that of a designer, but rather Chief Design Advocate. This means: he makes it clear that products should be “insanely great” he recruits [...]
Posted in design Tagged corporate culture


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