The Future Well » corporate culture

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Does every company need a Steve Jobs?

Jay Parkinson — Sun, 28 Mar 2010 16:00:49 +0000

Does every company need a Steve Jobs?

Jay Parkinson — Sun, 28 Mar 2010 16:00:49 +0000

The Future Well » corporate culture

Jay Parkinson — Sun, 28 Mar 2010 16:00:49 +0000

Does every company need a Steve Jobs?

Jay Parkinson — Wed, 03 Feb 2010 15:08:55 +0000

Steve Jobs is one of the rare CEOs who is very focused on product desirability. In battles with the business and technology goals, desirability will almost always win out. So his role isn’t that of a designer, but rather Chief Design Advocate. This means:

he makes it clear that products should be “insanely great”
he recruits a top design team, and protects them from competing goals
he is willing to spend money, adjust technology processes, all for the goal of highly desirable products
he convinces financial analysts, industry pundits, etc. that product design is very important

To me, the amazing part about this is: Any company can do it. Maybe not as good as Jobs, but they can decide to make it a priority – but few companies do. With the pressure of quarterly earnings, what competitors are doing, and employee aspirational desires, the focus moves off of killer experiences for customers – that’s no good. If the above is true, then any of us can be the Steve Jobs of our team. Start by prioritizing design and desirability, and place it on a better footing relative to engineering and business goals. Learn the tools, develop your own religion, and start building great product experiences. via Andrew Chen