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Weight gain is the cumulative effect of a series of small decisions.

Jay Parkinson — Tue, 02 Mar 2010 13:20:47 +0000

"Suppose you sleep for eight hours each day, and exercise for one. That still leaves 15 hours of activities. Even if you exercise, most of the energy you burn will be burnt during these 15 hours, so weight gain is often the cumulative effect of a series of small decisions: Do you take the stairs or the elevator? Do you e-mail your colleague down the hall, or get up and go and see her? When you get home, do you potter about in the garden or sit in front of the television? Do you walk to the corner store, or drive? Some people have advanced radical solutions to the sitting syndrome: replace your sit-down desk with a stand-up desk, and equip this with a slow treadmill so that you walk while you work. (Talk about pacing the office.) Make sure that your television can only operate if you are pedaling furiously on an exercise bike. Or, watch television in a rocking chair: rocking also takes energy and involves a continuous gentle flexing of the calf muscles. Get rid of your office chair and replace it with a therapy ball: this too uses more muscles, and hence more energy, than a normal chair, because you have to support your back and work to keep balanced. You also have the option of bouncing, if you like. Or you could take all this as a license to fidget. But whatever you choose, know this. The data are clear: beware your chair." Thank you Olivia!

Obesity spreads like a virus.

Jay Parkinson — Tue, 02 Mar 2010 09:37:21 +0000

"People were most likely to become obese when a friend became obese. That increased a person’s chances of becoming obese by 57 percent. There was no effect when a neighbor gained or lost weight, however, and family members had less influence than friends. It did not even matter if the friend was hundreds of miles away, the influence remained. But the greatest influence of all was between close, mutual friends. There, if one became obese, the other had a 171 percent increased chance of becoming obese, too. What we were able to do was to show not just that people were influenced by others, because this is common sense. But we were able to show that people were influenced by others for a class of phenomena that many people think of as deeply individualistic, like what your body size is. And we were able to show that the effects . . . don’t just spread from person to person but also from person to person to person. There is a kind of social contagion, social domino effect. Suzy makes Betty eat poorly. And then Betty makes Jane eat poorly. And Jane makes Ann eat poorly. Suzy does not know Jane or Ann, but Suzy’s behavior and actions are influencing the interaction between Jane and Ann. People often asks us, How can you be saying that obesity is contagious? The supermodels are as thin as they ever were. Part of our argument about the way obesity is contagious is that norms regarding acceptable body size are changing, and as people around you gain weight it resets your ideas about what an acceptable body size is and it creates a more permissible environment for you to gain weight. The real influence on people’s lives is not these abstract ideals – supermodels – but rather what the people around them are doing. . . . Both weight gain and weight loss spread equally. If your friends lose weight it affects you, and if your friends gain weight it affects you." via Wired Purchase at Amazon

You are where you eat.

Jay Parkinson — Wed, 17 Feb 2010 17:02:37 +0000

Developed by the USDA's Economic Research Service, the Food Environment Atlas is an interactive map that allows users to create custom county-by-county maps based on 90 different "food environment factors" based on data culled from a wide array of sources--including the Centers for Disease Control and Prevention, the National Cancer Institute, the University of Illinois, and more. This lets the user draw connections between demographics and food consumption--the relationship between median household income and rates of preschool obesity, for example, or between pounds of food eaten at home and rates of physical activity. via Jesse Ashlock at Fast Company.

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This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

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Weight gain is the cumulative effect of a series of small decisions.

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Obesity spreads like a virus.

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GOOD: The cost of food.

Jay Parkinson — Tue, 16 Feb 2010 02:39:12 +0000

NYC’s Anti-Obesity Campaign.

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This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

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Obesity spreads like a virus.

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GOOD: The cost of food.

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NYC’s Anti-Obesity Campaign.

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This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

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GOOD: The cost of food.

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NYC’s Anti-Obesity Campaign.

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This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

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GOOD: The cost of food.

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NYC’s Anti-Obesity Campaign.

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This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

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You are where you eat.

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GOOD: The cost of food.

Jay Parkinson — Tue, 16 Feb 2010 02:39:12 +0000

NYC’s Anti-Obesity Campaign.

Jay Parkinson — Mon, 15 Feb 2010 10:57:34 +0000

This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

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Obesity spreads like a virus.

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You are where you eat.

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GOOD: The cost of food.

Jay Parkinson — Tue, 16 Feb 2010 02:39:12 +0000

NYC’s Anti-Obesity Campaign.

Jay Parkinson — Mon, 15 Feb 2010 10:57:34 +0000

This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

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Weight gain is the cumulative effect of a series of small decisions.

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Obesity spreads like a virus.

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You are where you eat.

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GOOD: The cost of food.

Jay Parkinson — Tue, 16 Feb 2010 02:39:12 +0000

NYC’s Anti-Obesity Campaign.

Jay Parkinson — Mon, 15 Feb 2010 10:57:34 +0000

This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

Jay Parkinson — Mon, 15 Feb 2010 10:57:34 +0000

This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

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Weight gain is the cumulative effect of a series of small decisions.

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You are where you eat.

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GOOD: The cost of food.

Jay Parkinson — Tue, 16 Feb 2010 02:39:12 +0000

NYC’s Anti-Obesity Campaign.

Jay Parkinson — Mon, 15 Feb 2010 10:57:34 +0000

This is about the best the health industry has to offer. Although most people have no idea about their average caloric intake, is there a better way to communicate this issue?

One of the leading products of the American food industry has become patients for the American health care industry.

Jay Parkinson — Sun, 14 Feb 2010 15:42:06 +0000

"Even under the weaker versions of health care reform now on offer, health insurers would be required to take everyone at the same rates, provide a standard level of coverage and keep people on their rolls regardless of their health. Terms like “pre-existing conditions” and “underwriting” would vanish from the health insurance rulebook — and, when they do, the relationship between the health insurance industry and the food industry will undergo a sea change... The moment these new rules take effect, health insurance companies will promptly discover they have a powerful interest in reducing rates of obesity and chronic diseases linked to diet. A patient with Type 2 diabetes incurs additional health care costs of more than $6,600 a year; over a lifetime, that can come to more than $400,000. Insurers will quickly figure out that every case of Type 2 diabetes they can prevent adds $400,000 to their bottom line. Suddenly, every can of soda or Happy Meal or chicken nugget on a school lunch menu will look like a threat to future profits... Passing a health care reform bill, no matter how ambitious, is only the first step in solving our health care crisis. To keep from bankrupting ourselves, we will then have to get to work on improving our health — which means going to work on the American way of eating. But even if we get a health care bill that does little more than require insurers to cover everyone on the same basis, it could put us on that course. For it will force the industry, and the government, to take a good hard look at the elephant in the room and galvanize a movement to slim it down." via Michael Pollan (author of the excellent book In Defense of Food) image via Brian Rea